AXIS (working title) — Oasis Garden New Men's Brand Recruitment Landing

AXIS (working title) — Oasis Garden New Men's Brand Opening-Staff Recruitment Landing

AXIS (working title) is a men's-focused brand newly launched by Oasis Garden, a beauty group operating 40 stores across the Kanto region. This site is a landing page for recruiting the brand's first cohort of stylists and assistants — a proposal demo produced by THEVOS around the concept of "transparent hiring," disclosing salary, evaluation, and career terms in full from the very start. (All brand names, figures, and conditions shown are samples.)

A great fit for

• Salons — hair or barber shops — struggling with staff recruitment
• Anyone looking to gather opening members for a new brand or new store
• Anyone who wants to turn Instagram and Meta ad traffic into job applications

Site structure

1. Transparent hiring — all conditions disclosed upfront

• Stylist monthly salary from ¥280,000 + commission, two full days off per week
• Training costs fully covered by the company, a single interview, casual dress welcome, with people in their 20s and 30s thriving
• Designed so that salary and evaluation systems are shown in full first, letting applicants apply only once they are fully convinced

2. Ad optimization — message matching per Meta ad

• A design that automatically swaps the first-view copy to match the ad creative that drove the visit (condition-focused / first-cohort-focused) (branching automatically via URL parameters when implemented)
• Not "a new store with no customers," but a brand design that also builds the customer-acquisition structure alongside it

3. A LINE-centered application flow

• "Just here to listen" is welcome — start with a no-pressure LINE consultation
• Flow: LINE consultation/application → casual chat → interview (once) → offer and onboarding (as fast as two weeks)

4. Trust and reassurance

• Backed by a 40-store group (the brand handles customer acquisition) — even as a new brand, you stand on a 40-store foundation
• Training and academy programs, full social insurance and benefits, and visualized evaluation systems
• Voices of senior staff, and a FAQ

5. Technical foundation

A fast single-page landing featuring PWA (add to home screen), a fixed mobile bottom CTA, and responsive design. With a recruitment-focused structure built for ad operations, it can be viewed smoothly on PC or mobile alike.

→ Visit the AXIS (working title) recruitment landing site